Moment Number 10

The DMV 990 New Balance sure did heat up the city with much conversation, controversy, and sales. The launch of the sneaker was a great concept along with convening in the space.  Much culture, art, and lovers of fashion attended the event, however not many Washingtonians\’ were pleased with the name and design of the sneaker.  Check out a few comments.

Wth…..Where is DC’s edition???? This is totally unacceptable when DC put 990’s on the map. Get it right get it tight New Balance. I’m sure a lot of your REVENUE come from DC alone from 990 New Balance!!!! #990pissedDC

Really don’t understand why they\’re promoting these as #DMV990s should be #MD990s since they have their flag unless this is the first of a series of two more to come with #DC & #VA flag #DC put these shoes on the map far as the East Coast #DCorNothing As long as it took for DC to accept the DMV slogan now they do something like this not gonna happen..@dtlr

We reached out to the creative Director for a follow-up, but he may reply next year!


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